Last week I wrote a post about Mancari Chrysler of Oak Lawn, IL offering a PT Cruiser for $1.00 with the purchase of a $37,000-$40,000 Pacifica. The post was Buy One – Get One for $1.00.
Since I am the Oak Lawn editor for the online news source, Topix.com, I used that post as one of the daily news items. I got so many hits that when I checked it out I saw that I exceeded my bandwidth.
The post generated some comments on the Topix forum and also a few phone calls to me. Funny thing is, the people calling on my post were asking me if I still had cars left for the “buy one – get one for $1.00 deal.” I had to explain to these people that I just wrote the article – I was not the car dealership.
I think it’s funny because this story got nationwide coverage. You could read about Mancari’s deal on any online news service. So I don’t understand what made people think I was the car dealership. I just posted about it like so many others did.
Talk about a great advertising gimmick! I wonder how many cars were sold because of this. Of course, not everyone would have purchased the Pacifica-PT Cruiser duo. But I bet it brought a lot more people through the doors. Brilliant!
Now if only I could think of something that would sell some of my listings that was out-of-the box like this. Of course, whatever would be offered would be coming from the sellers so it’s very different than selling cars from one dealership. Selling houses is an individual transaction between one seller and one buyer. Not quite the same as a dealership with a large inventory of automobiles.
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